Heatmap tracks people in the scene, and it generates actual graphical heatmaps by combining individual trajectories. The heatmaps contain both motion flow and dwell time reports. Traffic patterns, customer routes and interest points of the site are easily identified. The data presented by our Heatmap analytic are used to foster store design, determining the outcome of marketing activities on customer traffic, merchandizing, resource distribution, personnel allocation, staff planning and many other management activities.